A multi-brand and multi-channel approach

Each of the Group’s brands corresponds to a niche or to a specific marketing positioning whose uniqueness has been developed in order to expand their market share. The full diversity of distribution channels is being used to make this happen. Although the distribution channels are numerous, different and often competing, they allow us to cover our markets several times over, resulting in optimal penetration. This multi-brand, multi-channel and multirange strategy allows EXEL Industries to respond, in various ways, to all the needs and expectations of its customers.

A flexible and responsive industrial organization

EXEL Industries has developed extensive expertise in terms of industrial organization.
Its production plants are organized to provide a flexible response tondemand which varies over the course of the year (seasonal aspect). So as to fully respond to the specific and varied needs of each customer, each sprayer is tailored according to a specific purchase order, with all the customer's options, and is tested in the factory to be ready for immediate use. This is also a guarantee of quality.

An ambitious, cautious strategy

Ambitious: as EXEL Industries’ aim is to achieve the best possible return on investment in each of its markets.

Cautious: as the Group is particularly attentive to its overall financial stability.
EXEL Industries thus maintains a dynamic policy of external growth, while remaining both on its guard as regards acquisition prices as well as attentive to return on invested capital.

EXEL Industries has thus become a strong, international Group, of long-lasting and profitable growth.