

Growth in free time is providing an impetus to gardening
Increased leisure time and free time is bringing about a healthy return to nature. Similarly, increases in life expectancy and greater numbers of senior citizens are factors which are driving up the number of people actively engaged in gardening. Plants are now an integral part of the home. Balconies and patios are becoming true living spaces and the garden is becoming an extension of the home. For this reason, the hand and back-pack sprayer market is undergoing structural growth. Less than 50% of users are correctly equipped.
Becoming one of the main players in the garden market
With a market share in France of 60% (source: Nielsen) and a presence through all distribution channels, EXEL Industries is well placed to benefit from this growth.
A comprehensive, innovative range of solutions
Performance, safety, design and ease of use: such are the qualities that characterize the Group’s spraying equipment. Berthoud, Tecnoma, Perras, Laser, Cooper Pegler and Vermorel brands (completed by distributor brands), provide a wide, attractive and innovative range which meets the needs of targeted applications and promotes multiple ownership (one appliance for weed elimination, one for treatment, etc.).
Furthermore, a lot of adaptable accessories promote specialist use and increase the added value of products. Finally, EXEL Industries is also expanding its “water supply” product range and is now offering a complete range of well water and sprinkling pumps.
Growth potential through international
expansion
International expansion is key to growth. We are making rapid progress in developing innovative and user-friendly product ranges both for amateur gardeners and professionals.



