Business & Strategy

The Garden activity companies of EXEL Industries manufacture and market watering and plant protection solutions, as well as innovative and high-end hand tools for amateur and professional gardeners. In response to urbanization and climate change, consumers are valuing their outdoor spaces more and more as places to live and relax, especially for gardening. Climate change, digital technology, home automation, and the development of online sales are all growth factors for the watering and plant protection sector. The Group’s brands aim to position themselves as leaders in natural gardening solutions in Europe, focusing their efforts on premium services and digital growth.

Our product ranges

Watering & micro-irrigation

Patented watering and micro-irrigation solutions for the garden. Hozelock and G.F. provide the widest range of products on the market in this category: traditional or alternative hoses (expandable, hybrid), storage systems (carts, reels), fittings and connectors, sprinklers (automatic, indoor, etc.) and pumps.

Natural gardening

Today’s gardeners are seeking organic, natural and non-chemical solutions. The Group has developped innovative solutions for natural gardening: thermal desherbers, rackers for house recons, kitchen composters, solution for making your pedals easily.

Weed control

Range of thermal weeders (electric or gas) as well as all associated accessories (adapters, cartridges, and carts), for localized treatment of weeds, without the use of chemicals.

Garden spraying

Spraying solutions dedicated to garden maintenance. These knapsack or handheld sprayers allow for weeding or fertilizing flower beds, vegetable gardens, and more.

Leisure

Equipment for private outdoor spaces: an outdoor shower that generates hot water using solar energy, compact and portable shower for camping or caravanning.

Hand garden tools

Hand tools range, divided into 9 product families (lawn, wood, pruning, snow, flowers, balconies, terraces, watering and fireplace accessories) and garden tools for children.

Auto Reel Mobile, the new hybrid hose system with automatic rewind

Developed by Hozelock, the Auto Reel Mobile with 35m hose is the new hybrid hose storage system with automatic rewinding and optimum portability. It offers the possibility to move the hose effortlessly, to every corner of the garden. The Auto Reel Mobile won the Authentic and Practical Award, presented at the Journées Collections Jardin which brings together distributors and suppliers of the Garden sector every year.

Our brands