The Group

EXEL Industries, an international family group

EXEL Industries employs 3,931 permanent employees spread over 33 countries and 24 production sites.

A leader in agricultural and industrial spraying with an undeniable international presence and know-how.

Innovation, sustainable and profitable growth and international development are the bedrock of the Group’s development. The EXEL Industries Group was built in Europe by consolidating its SMEs, all of which were highly innovative in their own markets. The Group strives to maintain and protect the expertise and DNA of each of its subsidiaries, developing an in-depth knowledge of its markets and customers through a strong local presence, flexibility and the ability to respond quickly to events and needs.

The Group’s primary growth drivers are international, and EXEL Industries is committed to developing its innovation strategy and sustainable growth policy with the goal of becoming a leader on all continents. EXEL Industries Group was founded on strong values that highlight the human touch, and the Group will continue to develop in line with these values.

Key figures


date of creation



of revenue generated outside of France



stock exchange listing



of mid-sized companies filing patents in France
in 2023 in respect of 2022

2021–2022 Annual Report

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EXEL Industries worldwide

EXEL Industries is a broad international federation of independent companies spanning over 20 industrial sites worldwide (including France, UK, the Netherlands, Denmark, Germany, Romania, USA and Australia). 81% of its sales are generated outside France.

Our history


In 1946, Vincent Ballu, father of Patrick Ballu, current Chairman of the Board of Directors, invented, developed and built the prototype of the first “high-clearance tractor” for use in the vineyards of the famous Champagne producer Moët et Chandon. In 1947, this achievement won him first prize from the Association Viticole Champenoise and marked the beginning of automation for winegrowing in Champagne and subsequently all narrow vineyards.

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EXEL Industries is governed by a Board of Directors comprising 8 members, 3 of whom are independent.

Board of Directors

The Board sets the Company’s business priorities, ensures their implementation and performs the controls and verifications it considers appropriate.

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Management team

The management team is made up of the Chief Executive Officers of the Group’s main subsidiaries and the corporate function directors.

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Agricultural equipment

EXEL Industries is a global leader in agricultural spraying equipment that markets a wide variety of brands, each with its own distinctive character: Hardi, Evrard, Berthoud, Tecnoma, Nicolas, Matrot, CMC, Agrifac and Apache. Holmer, the world’s leading manufacturer of sugar beet harvesters, is committed to technological innovation to protect the environment and win over increasingly demanding customers.


The EXEL Industries Group provides its customers with solutions for spraying paints and varnishes and for applying adhesives and sealants through Sames Kremlin. The offer is supplemented by a wide range of technical pipes from Tricoflex.


With its Hozelock, Berthoud, Laser and Cooper Pegler brands, EXEL Industries Group offers innovative, high-quality watering and plant protection solutions to gardeners and professionals alike.