As part of the strong growth of its activities in the Garden sector, EXEL Industries reached an agreement on the 28th January 2022 for the acquisition of 100% of the company GF Garden from the Italian family group FISPA S.R.L. The transaction is expected to be finalised in February 2022.
GF Garden is an historical manufacturer of garden equipment in Italy. The company produces goods for watering, irrigation, garden maintenance and outdoor living. It is active in more than 50 countries, through its own brands and private labels. GF has also developed the brand RECO for recycled products.
Located in the Emilia Romagna area, in Correggio, GF Garden has one industrial site. The company achieved a total revenue of €34 million in 2021 and employs 170 people.
Already present in garden equipment with the HOZELOCK, BERTHOUD and TRICOFLEX brands, the acquisition of GF Garden will strengthen the position of EXEL Industries on this market.
With significant market shares in the UK, France and Northern Europe, HOZELOCK will benefit from GF Garden's strong presence in Italy, France, Southern Europe and Germany. Thus, this acquisition further strengthens the Group’s position in Southern Europe for its garden business.
The complementarity of geographical markets, coupled with obvious product synergies, allows EXEL Industries to gain further expertise in garden equipment with the combination of powerful complementary brands. Indeed, the strong identity of its products gives GF Garden a recognised reputation in its markets.
Thanks to its industrial efficiency, GF has been able to develop "Private Label" manufacturing and is becoming a real European alternative to products manufactured in Asia.
This new acquisition, combined with strong organic growth in the Garden business (+9.4% in 2020-2021), enables EXEL Industries to increase its presence in a buoyant market where HOZELOCK and GF Garden have significant distribution synergies.
This new milestone in the development of EXEL Industries is part of the Group's overall strategy to position itself as a leader in all its markets, both through organic growth and external growth.
“We have everything we need to continue to move the Group forward.”
Check out EXEL Industries' 2021-2022 Annual Report
First quarter 2022–2023 sales: up 16.1%
2021–2022 full-year results